Launched in 2014, Phlannel aims to make “clothes that grow with the wearer.” Based in Aoyama, Phlannel employs a broad range of American and European influences but infuses their eye for clean and relaxed clothing made from beautifully rich natural fibers. The label describes itself almost philosophically, noting a desire to make clothes of enduring quality that resist trends and draw out the personalities of those that wear their clothes (eerily akin to Namu Shop’s mission). At first glance, Phlannel pieces can be nondescript, but they have a soulfulness and quirkiness to them that is hard to describe. We are excited to be the only stockist for Phlannel in the West.
Launched in 2014, Phlannel aims to make “clothes that grow with the wearer.” Based in Aoyama, Phlannel employs a broad range of American and European influences but infuses their eye for clean and relaxed clothing made from beautifully rich natural fibers. The label describes itself almost philosophically, noting a desire to make clothes of enduring quality that resist trends and draw out the personalities of those that wear their clothes (eerily akin to Namu Shop’s mission). At first glance, Phlannel pieces can be nondescript, but they have a soulfulness and quirkiness to them that is hard to describe. We are excited to be the only stockist for Phlannel in the West.
Launched in 2014, Phlannel aims to make “clothes that grow with the wearer.” Based in Aoyama, Phlannel employs a broad range of American and European influences but infuses their eye for clean and relaxed clothing made from beautifully rich natural fibers. The label describes itself almost philosophically, noting a desire to make clothes of enduring quality that resist trends and draw out the personalities of those that wear their clothes (eerily akin to Namu Shop’s mission). At first glance, Phlannel pieces can be nondescript, but they have a soulfulness and quirkiness to them that is hard to describe. We are excited to be the only stockist for Phlannel in the West.
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